Agenda          Speakers          Sponsors  


LifePro University

Live & Virtual



Thursday, September 23

The Westin CarlsbadResort & Spa




Your Successes

Innovative Strategies

Your Network 

How Will YOU Attend?

For the first time ever, LPU 2021 will be hosted virtually and in-person at The Westin Carlsbad Resort & Spa in San Diego, California on September 23, 2021. Click below to find the track that works best for you!


Trusted Industry Leaders

When you enjoy a world of success, you deserve a world of opportunities. This year's LifePro University is a chance for producers to connect and collaborate so that you can maintain your momentum in 2021 and finish the year off strong.


2021 LPU Agenda

Whether you're looking to learn proven ways to grow your production, exchange new ideas with other financial professionals, or relax and recharge in sunny San Diego, there's going to be something for you at this conference. 

8:30 AM

Registration Opens

9:00 - 9:45 AM

Opening Ceremony

9:45 AM - 12:00 PM

Opening Keynotes

12:00 PM


12:45 PM - 2:15 PM

Breakout Sessions

3:00 - 5:00 PM

Closing Keynotes

5:00 - 7:00 PM


Register Today

Not sure if you would rather attend in person or virtually? We get that your plans might change this year. No worries! You can choose to attend LPU 2021 either virtually or live in San Diego, California.



Access to 8+ sessions covering the latest financial strategies from experts 

Streaming access to the LPU sessions 

Lifetime access to all of the LPU session recordings

Access to our client-facing reports and other marketing collateral

A LIVE experience where you can interact with presenters and get your questions answered in between sessions

Connect to a LIVE chatroom where you can get your questions answered

Enjoy a drink during cocktail hour and network with speakers, exhibitors, and attendees 

Watch LifePro University from the comfort of your home

Join the speakers for a round of golf at the ALS Golf Tournament on Saturday, September 25th. Learn More »  

Inspiration to take your marketing efforts to the next level 

Cost of Registration

Cost of Registration



*Limited seating available 

*While tickets last


Meet the Exhibitors

What Advisors Are Saying

Jeremy F.

LPU is always great! It's a good mix of marketing ideas, sales concepts, industry updates, and a reminder of why we do what we do. 

Nancy G.

LifePro University helps me have a process and master it. Biggest takeaway was make a BHAG and visualize it - say it every day!

Skip D.

I am with the best IMO in the world - LifePro! LifePro University exposes me to some great tools I am not using and some good ones I am.


Your Safety Is Important to Us

If you’re attending LPU live and in person then we want you to know that your safety is our TOP PRIORITY. There are going to be some changes at the September event, but the heart of LPU will NOT change.

San Diego in September

On-Site Safety

San Diego was hit hard by COVID-19, but things are looking up! 

  • Nearly 60% of people are fully vaccinated, with 84% having had one dose.
  • Events WILL be allowed to go ahead with safety restrictions in place. 

We'll be monitoring the situation closely and adapting to all required protocols!

Your safety and comfort is our TOP PRIORITY. We’re doing everything we can to welcome you back safely with new measures like:

  • Increased deep cleaning & hand sanitizer stations
  • Limited room capacity & COVID safe catering

If you have any questions or concerns, please email or give us a call at 888-543-3776.

The Westin Carlsbad Resort and Spa

5480 Grand Pacific Drive Carlsbad, California 92008

Escape to luxury at The Westin Carlsbad Resort & Spa. This expansive hotel and resort offers relaxing suites, complimentary Wi-Fi, ergonomic workspaces, and Westin Heavenly Beds offering stunning views of the Carlsbad coastline. Explore Southern California from the comfort of the hotel and enjoy the best things to do in Carlsbad including The Carlsbad Premium Outlets, The Carlsbad Flower Fields, Carlsbad State Beach, and downtown San Diego. Our atmospheric property offers unparalleled amenities including our luxurious Ocean Pearl Spa featuring ocean-inspired treatments. 

LifePro Financial Services, Inc.

11512 El Camino Real, Suite 100, San Diego, CA 92130 | Ph: (888) 543-3776 | Em:

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