In 1986, with a dream of starting an organization founded on integrity, service, and honor, Bill Zimmerman opened the doors of LifePro Financial Services, Inc. Now in it's 36th year, LifePro remains a company dedicated to these core values. Bill's passion for the financial services industry was based on the belief that if he did what was right for the consumer and LifePro's partners, everybody would win.
Bill's vision and personal campaign to help others did not end with the countless hours he spent each week with financial institutions, consumers, and advisors. For over 30 years, Bill devoted his time to helping individuals overcome challenges on their personal paths to recovery. He mentored over 500 people both inside and outside the addiction community. The actual amount of time Bill spent giving back can be measured in decades.
In 2015, Bill was diagnosed with ALS - a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord. Through ups and downs, procedures, and treatments, Bill maintained the same great attitude that brought him so much success throughout his life and was a true advocate for those that also battle against ALS.
Bill Zimmerman passed in August 2021. Keeping his relentless spirit ever-present, the LifePro team hopes to continue to use this event year after year to honor him and to empower those affected by ALS to live their lives to the fullest today and find a cure for others in the future.